When it comes to building your audience, sometimes slower is faster!
In a world of instant messaging, instant gratification and instant noodles, the idea of slowing
down your content stream seems like you’re swimming against the tide.
And why would you post less frequently? All the social juggernauts encourage more content creation,
more often, all of the time.
Take Tik Tok for example. The Tik Tok algorithm favours content under a minute long with the average video lasting a mere 24 seconds! Instagram has its own version of short form
messaging called ‘Reels’ which recommends content between 7 and 15 seconds.
For many, if you haven’t created a ‘hook’ within the first 3 seconds your
audience is gone, scrolling merrily down the screen and onto the next post.
Podcasts and the opportunity of slow
In this age of information overload, podcasting stands out!
Podcasts are unique as a pull strategy rather than a push strategy. Audiences opt in to consume the content so they are warm/hot leads.
Podcasting favours the long form. It lets content creators go in depth with their audience and
while maintaining high levels of engagement and brand awareness throughout. In fact a BBC study
revealed that brand mentions within a podcast deliver a 16% higher engagement rate than the
surrounding content — which is unique when comparing brand mentions in radio, which typically
score 5% lower than surrounding content.
Marketers that don’t have an audio strategy in place are missing out on an enormous
opportunity to establish an emotional connection with their audience. During a podcast, listeners
create subconscious associations with brands based on the words they hear. So, when executed
correctly — producing a show that informs, educates and entertains — you can communicate your
message directly with an audience who will, in turn, instinctively associate your brand with
Don’t take our word for it. Spotify, Amazon and Apple all think so too! This year the 3 companies are spending record
amounts on podcasting with Spotify alone dropping $1 billion on original content.
So if you're thinking of new content creation opportunities, slowly slowly may just be the trick!
Speaking of Slow, we just tested out our Slow Motion cameras in our photography and film
studio by letting off a large confetti cannon.
Check it out below:
The Joel Found Podcast
This Is A Studio recently had the pleasure of hosting and recording the
Joel Found Podcast - a travel podcast focused on the ultimate luxury getaway.
On their latest episode Joel was joined by special guest Chyka Keebaugh (socialite & founder of
The Big Group) where they discussed all things travel, Paris and the Hotel D’Aubusson.
You can listen to their latest episode here: